Minghui Publication Between Heaven and Earth Popular in Taiwan

(Minghui.org) Many people in Taiwan who have read the magazine Between Heaven and Earth say it is a breath of fresh air and ask how they can subscribe.

Ever since the magazine was launched, people have ordered numerous copies of every issue to bring to gatherings and share with friends. The magazine is also available in libraries.

Between Heaven and Earth features art and traditional values and tells people about Falun Dafa. The editorial department’s mission was to create an oasis of tranquility for its readers amidst the chaos of today’s world. According to reader feedback, it has exceeded expectations.

Between Heaven and Earth is produced and distributed in Taiwan, but it is also available overseas. It also provides content to material production sites in China. From the revamped issue 290 to the current issue 309, readers in many parts of Taiwan say the magazine is a high-quality publication.

Besides being available through subscription, complimentary copies of the magazine are distributed, and this is how many people in Taiwan were introduced to the magazine.

Company Manager Subscribes After Reading Two Issues

A friend gave a company manager a copy of Between Heaven and Earth at a meeting.

The manager initially flipped through the magazine, but after reading two issues, he was impressed by the content, saying it was a “very stimulating magazine,” because the focus is on culture and art, quite different from typical magazines.

He called the magazine and said he was interested in subscribing for a year. He said the magazine a friend gave him went from something he just “looked at” to something he wants to read regularly.

A retired civil servant in Wuri, Taichung, is a long-time reader of Between Heaven and Earth. She usually asks her daughter-in-law to take the newspapers and magazines she’s read home with her when she leaves. But she loves this magazine and usually keeps her copies instead of giving them away. She said she looks forward to receiving the magazine and the Taiwan edition of Minghui Weekly. She even called the Minghui publisher in Taiwan to encourage and thank them.

100 Copies of Every Edition

Some people want to share the magazine with their friends.

Between Heaven and Earth is published quarterly, and Mr. Huang, who was a club president, regularly orders a box of over 100 copies of each issue. He gives copies of the magazine to members of the club and their friends at club dinners. He also mails copies to those who are not able to attend the dinner.

He said he enjoys the magazine so much that he wants to share it, which is why he subscribes and orders extra copies.

An Article in the Magazine Changes the Tone of a Meeting

Mr. Ke, who works in exhibition planning, packaging and curation, usually orders 50 copies of Between Heaven and Earth.

He was involved in an accident, and both parties met to discuss compensation. Mr. Ke brought several copies of the magazine to give to the other person as a gift. The other party was a sophisticated-looking woman. When she opened the magazine, she saw an article on oracle bone inscriptions and was immediately interested.

They talked, and Mr. Ke learned she was an oracle researcher and a calligrapher and frequently held calligraphy exhibitions. She read the article and commented on how well it was written and how beautiful she thought they layout was.

Their meeting had been scheduled to discuss compensation after the traffic accident, so both parties had been worried they would be taken advantage of and were afraid negotiations would become heated. The magazine article broke the ice so they were able to chat, and tension left the room.

Delivering the Magazine to Readers

Besides individuals subscribing and sharing with friends, Between Heaven and Earth is available in public reading areas.

One of them, a national library in Taipei, called to ask if the publisher could supply two copies of each edition so that when one copy is on loan, the other copy is available in the library.

Many public libraries in Taiwan receive complimentary copies of the magazine. They are put on shelves, cataloged as part of their collections, and placed in reading rooms for people to read or borrow.

The recipients of these free copies include university libraries, large hospital libraries, and some clinics. They are also available at police stations, art-related venues, and community organizations. The magazines give people an opportunity to learn what Falun Dafa is and see the practice from the perspectives of culture, the arts, and philosophy.

It Starts With a Magazine

The situation often changes once a magazine reaches a reader’s hands.

Some people received a copy at a gathering among friends and now subscribe to the publication because they are interested in the content. Some people found the magazine in a library or other public place. They initially flipped through a few pages but later subscribed.

According to Taiwan Minghui Publishing which is responsible for distributing the magazine, Between Heaven and Earth is reaching an increasing number of readers in Taiwan due to people sharing with with their friend and its presence in libraries and office waiting rooms. The current circulation of each edition is 5,6000 copies.

In an era dominated by electronic products, for a print magazine that takes a traditional approach to be picked up and read is the beginning of a dialogue between the authors and its readers.